Restoration Hardware & Whole Foods coming to downtown Naples?

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There are a host of exciting new development plans for the area surrounding Naples Square in downtown Naples – including maybe a Restoration Hardware Naples location and a Whole Foods Market!

Two projects already underway include the AC Marriott hotel located at Goodlette-Frank Rd. & US41 and the new Gulfshore Playhouse, which is located at 1st Avenue South and Goodlette-Frank Rd.

In addition, there are 3 proposed projects in the area that are exciting for Naples Square residents and others who frequent the downtown Naples area.  These projects are in the preliminary design phase and will be reviewed by the City of Naples shortly.

NS area projects FINAL 1200

Map of projects in & around Naples Square (Green = under construction, Red = planned)

First, there is a mixed-use development planned for the corner of US41 and 10th Street South that is proposed to include two mixed-use buildings. The first, located in the 900 block, is proposed to include a Whole Foods Market and 22 luxury residential condominiums. The second, located in the 1000 block, is proposed to include a Restoration Hardware Naples (RH) store, additional retail, a restaurant, and 33 luxury residential condominiums.

RH 2022 1200Retail and Condos 5th and 10th 1200

RH, Whole Foods & More: 10th Street South & US41 (south side). Click here for more information

The second proposed mixed-use project is located on the corner of 3rd Ave. South and Goodlette-Frank Rd. This project is proposed to include 16 luxury residential condominium units ranging from ~2,800 to 5,700 sq. ft. and is currently referred to as Encore. Encore will also include 3 commercial spaces and is located just east of Naples Square 3, with proposed public access on 12th Street South.

Encore 2022 1200

Encore at Naples Square: 3rd Avenue South & Goodlette-Frank Rd. Click here for more information

Finally, the 3rd proposed project is the 1st Avenue South parking garage, located at 12th Street South and 1st Avenue South. The garage is planned to include at least 360 parking spaces and is intended for use by both the Gulfshore Playhouse and city residents and visitors.

1st Ave Parking garage 2022 1200

1st Avenue South Parking Garage: 12th Street South & Goodlette-Frank Rd. Click here for more information

These three new proposed projects promise to complement the existing development in downtown Naples and further increase property values in & around Naples Square! Stay tuned for future updates.


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